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Things to Consider Before We Chat

PURPOSE

Why are you writing a book?

Before our meeting, reflect deeply on the core purpose behind your book. What drives you to share this story or knowledge with the world? Is it a burning passion, a unique perspective, or a desire to influence change? Understanding the ‘why’ behind your book is crucial, as it not only guides the direction of your content but also resonates with your readers. Your purpose could stem from personal experiences, professional expertise, or a creative vision that pushes boundaries. Whatever it is, identifying this central motive will not only provide clarity during the writing process but also help in effectively communicating your message.  Consider how your book’s purpose aligns with your personal or professional goals. Are you seeking to establish yourself as an expert in a field, to tell a story that has been untold, or to inspire and entertain? Your book is a powerful tool that can open new avenues, from speaking engagements to further literary pursuits. Reflect on how this endeavor fits into your larger life narrative. By defining your purpose, you create a compass that guides every aspect of your book, from its structure to its marketing strategy.

PEOPLE

Who are your ideal readers?

In preparing for our meeting, spend time envisioning your ideal reader. Who are they? What are their interests, fears, aspirations, and challenges? Understanding your target audience is fundamental in shaping the tone, language, and content of your book. Your reader profile will influence not only the style of your writing but also the themes and messages you choose to emphasize. Think about what would engage them, provoke thought, or provide solutions. This reader-centric approach ensures that your book finds a home in the hearts and minds of those who will benefit most from it.  Imagine the impact your book will have on your reader. What emotions do you want to evoke? What thoughts or actions do you hope to inspire? Your book can be a source of comfort, a catalyst for change, or a beacon of knowledge. Consider how your experiences and insights can contribute to your reader’s life. Remember, the success of your book is not just measured in sales, but in the connections it fosters and the conversations it ignites. By having a clear image of your ideal reader, you can craft a narrative that is both meaningful and impactful.

PAIN

What problem are you trying to solve?

As you prepare for our conversation, think critically about the problem your book aims to address. Every impactful book at its core is a response to a specific challenge or need. Whether it’s offering a solution to a common issue, providing escape and entertainment, or shedding light on lesser-known topics, your book should fill a gap in your reader’s life or knowledge. Reflect on the questions your book answers and the unique perspectives or solutions it provides. This problem-solving angle will not only make your book relevant but also essential to your audience.  Consider how your book stands out in offering solutions or insights compared to existing works. What new angles or fresh approaches are you bringing to the table? Your book should not just add to the noise but cut through it with its distinctive value. Think about the practical applications of your book – how it will be used, discussed, and referred to. This focus on addressing a specific pain point ensures that your book is not only read but also recommended and remembered. Your goal is to create a resource that becomes indispensable to your reader, one that they turn to time and again for guidance, entertainment, or inspiration.